Hotel bath towels are the key to customer satisfaction
The quality of hotel towels is the essence of customer satisfaction.
The study found that 94% of respondents believe that the quality of hotel hotel towels is very important to the overall satisfaction of customers. In addition, the survey found that 73% of respondents believe that the quality of hotel towels will affect their decision to return to the hotel in the future, while 84% believe that the quality of hotel towels affects the perception of hotel brands.
Sex: When asked about the hotel's bath towel cleaning properties, it was determined to be the most important, followed by the softness of the hotel's bath towels. Surprisingly, the expensive upscale towels are ranked at the end of the guest's satisfaction with the towel.
Customers like to read the hotel's introduction when making travel plans. The study found that 77% of travelers often or always refer to online reviews when choosing a hotel. One-third of respondents said they would write a negative comment on the online website if they were not satisfied with the towels at the hotel. 52% of respondents said that they have written negative reviews because of the poor quality of hotel towels.
One reason for the yellowing of hotel towels is that the water quality of the washing is hard. The unsoftened water will contain a large amount of organic and inorganic salts. The salts in the ionic state include calcium, magnesium, iron, zinc and manganese ions. During the washing process, it will deposit on the fabric and even enter the inside of the fiber. As the number of washings increases, the amount of deposition will increase. As a result, the hotel towel is gray and hard. If groundwater is used, the phenomenon will be more serious.
